I don’t suspect that this is the publicity that Apple and Steve Jobs had in mind for the iPhone 4 especially with Android breathing down their neck. Yet for the sake of Apple and loyal iPhone users, I hope that Apple can come up with an elegant and seamless fix for a potentially disastrous blunder.
Let me first reiterate that I am a strong supporter of Apple. I am an avid Mac user and a supporter of Steve Jobs. Every experience that I have had with Apple from the ordering process to customer service and the Genius Barâ„¢ has been nothing but stellar. Heck, I am writing this blog post on my beloved MacBook Pro.

However, even though I’m a self-proclaimed “Mac guy†I do not own an iPhone™. And there’s something wrong with that picture. Instead I am carting around the HTC EVO on Sprint’s “soon to be†4G network. I find this to be a happy medium between Mac, Gmail, flash video and 4G. I’m a fan of all and find myself even happier in my decision given the latest iPhone blunder.

Early users of the new iPhone 4 are reporting dropped calls and blocked signals. Mr. Jobs downplayed the situation with a blame game comment that pushed the onus of the issue onto the consumer. Apparently, there is a specific way that a user must hold the new iPhone in order to refrain from blocking the antenna and causing poor reception.

I find this development to be atypical for Apple. It reeks of a lack of a systems approach in a release of a flagship product. The myopic view is to be concerned with the phone itself. Yes it is beautiful, stylish, feature packed, and has the best resolution of any competitive smartphone. This would be fine if the phone was meant to be a wall hanging in your dining room or office.

The complete and ultimate value system to the customer encompasses the iPhone 4, the network (AT&T), and the end user. The beautiful phone continues to be shackled to a carrier sporting a poor network and a new “pay for data†strategy. Usability, which is normally a strength for the iPhone, now requires the consumer to hold the phone daintily in your fingertips being careful not to cover the antenna.

I don’t suspect that this is the publicity that Apple and Steve Jobs had in mind for the iPhone 4 especially with Android breathing down their neck. Yet for the sake of Apple and loyal iPhone users, I hope that Apple can come up with an elegant and seamless fix for a potentially disastrous blunder. Personally, I am happy that I am not one who will have to train myself on a new way of holding my smartphone.

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